Edencraft International Wins Marketing Strategy of the Year at 2025 Australian Marine Industry Awards
Gold Coast, QLD – 21 May 2025 — Edencraft International has been named the winner of the 2025 Australian Marine Marketing Strategy of the Year, a top honour awarded at the prestigious Australian Marine Industry Awards Gala Dinner, hosted at The Langham Gold Coast as part of the ASMEX 2025 Conference.
The award recognises Edencraft’s bold and values-driven approach to marketing, which has elevated the brand beyond its reputation for high-performance boats and into a nationally admired lifestyle community. This marks a significant milestone for the Geelong-based boat builder, known for crafting some of Australia’s most capable and sought-after vessels.
According to the judging panel, Edencraft’s 2024 strategy stood out for its focus on community, loyalty, and customer experience. The brand moved beyond traditional sales tactics to develop a deeper, emotional connection with its customer base—redefining boat ownership through exclusive escapes, immersive content, and memorable, in-person events. These experiences cultivated a passionate and engaged community known as the Edencraft Family, strengthening long-term customer relationships and driving organic growth.
“In 2024, Edencraft redefined its marketing strategy by focusing on building a strong, values-driven community, known as the Edencraft Family,” said Josie Eastman, General Manager of Edencraft International. “Through exclusive escapes, memorable events and immersive experiences, they transformed boat ownership into a lifestyle, strengthening customer loyalty and fostering relationships and driving both engagement and international growth.”
What set the campaign apart was not just its creative execution, but its impact. Owners and fans became brand advocates, sharing their own stories across social platforms and word of mouth—fueling Edencraft’s national visibility and attracting a new wave of enthusiasts. The strategy required no gimmicks, just a strong understanding of what customers value: performance, pride, and belonging.
Josie Eastman accepted the award on behalf of the company, accompanied by Michael Kakouros, Edencraft’s Marketing Manager, who played a vital role in shaping and executing the award-winning strategy.
“She shared a heartfelt anecdote, recalling how at 23 years of age, she convinced her father of the value in creating a marketing role to drive business growth. With a smile, she said the win proves it paid off and hoped someone would let her dad know they had just taken home the award.”
The win signals an exciting new chapter for Edencraft International, which continues to evolve its offering to meet the expectations of today’s experience-driven customers. Looking ahead, the brand is preparing for the 2025 Sydney International Boat Show, where it will officially launch its latest model—the 655 Centre Console.
With this award, Edencraft has solidified its position as not just a boat builder, but a community builder—and a leader in modern marine marketing.
Read the full article on the AIMEX website.
